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Business Communication Quarterly, Vol. 36, No. 2, 1-4 (1973)
DOI: 10.1177/108056997303600202
© 1973 Association for Business Communication

How Undergraduate Business Communication Programs Can Meet the Communication Needs of Business

The Undergraduate Studies Committee of the American Business Communi cation Association for 1972 studied the problem of how undergraduate busi ness communication programs can meet the communication needs of business. The study proceeded through four stages, with the final stage yielding the report from which this abstract is taken.


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