Business Communication Quarterly

 

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Business Communication Quarterly, Vol. 40, No. 2, 12-13 (1977)
DOI: 10.1177/108056997704000203

Bad Writing Can Be Good Business

Carla Butenhoff

Carla Butenhoff has to practice what she preaches. She has Master's Degrees in communications fields from Cornell University and the University of Wisconsin—Milwaukee, and has taught in several colleges. For the past four years, she has been a spokesman for a large Midwest company. Her remarks were made at the ABCA Midwest Regional Conference, April 22, 1977, in Milwaukee.


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