Business Communication Quarterly

 

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Business Communication Quarterly, Vol. 57, No. 3, 12-14 (1994)
DOI: 10.1177/108056999405700304

Teaching Company Research: Step-by-Step Instructions for Guiding Students Through a Library Assignment

Paula R. Kaiser

The University of North Carolina at Greensboro

Catherine K. Levinson

The University of North Carolina at Greensboro

The responsibility for teaching students to research compa nies often falls to business communication instructors. While textbooks provide useful information related to company research, some instructors may need more detailed assistance in guiding their students' first efforts in researching compa nies. This article provides a step-by-step guide for research ing public and private companies. A sample assignment provides a context for practicing the research skills.


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