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Three Sales Letter Themes: Taste It, Try It, Touch It

Stephen F. Austin State University, Nacogdoches, Texas

Christine Monica Irvine

Stephen F. Austin State University, Nacogdoches, Texas

Mary Ellen Murray

Stephen F. Austin State University, Nacogdoches, Texas

Sales letters are one type of persuasive letter often assigned in the business communication classroom. This article dis cusses three approaches that require the student to either taste a product, try out an item, or touch an object before writing the sales letter to a prospective audience. The article describes pre-assignment activities, the assignment, and student reaction to the activities. Samples of handouts and student work are included.

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