This Article Order Full text via Infotrieve References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Wunsch, A. P. Articles by Tomkovick, C. Search for Related Content Social Bookmarking                   What's this?

Integrating Business Communication Skills into a Buyer-Behavior Course Project

University of Wisconsin, Eau Claire

Chuck Tomkovick

University of Wisconsin, Eau Claire

Marketing educators have long recognized the need for strengthening their students' business communication skills. Recruiters routinely consider superior communica tions skills as essential hiring criteria when filling entry- level marketing positions. Additionally, marketing students consistently rate communication-intensive business courses as among those most helpful to them in preparing for their business careers. This paper discusses an undergraduate buyer-behavior course project targeted at improving stu dents' business communication skills through a team- teaching project. The paper highlights the value of integrating written, oral, and electronic communications pedagogy with buyer-behavior course instruction and then outlines the project from a "how-to-do-it" perspective.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?