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Business Communication Quarterly, Vol. 59, No. 2, 70-85 (1996)
DOI: 10.1177/108056999605900206

The GMAT Analytical Writing Assessment: Opportunitw or Threat for Management Communication?

Priscilla S. Rogers

University of Michigan, Ann Arbor, Wayne State University, Detroit, Michigan

Jone Rymer

University of Michigan, Ann Arbor, Wayne State University, Detroit, Michigan

Instituted as a regular part of the GMAT in October 1994, the Analytical Writing Assessment (AWA) has the potential to serve as a diagnostic tool in MBA programs. This article describes the new test and reviews the uses of the AWA scores and essays that have significant ramifications for management communication. It concludes by suggesting why it is vital for communication instructors to become involved in decisions about how to use the A WA results.


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