This Article Order Full text via Infotrieve References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Zhao, J. J. Search for Related Content Social Bookmarking                   What's this?

Using Case Studies for International Business Communication Training

Ball State University, Muncie, Indiana

Business students must possess the abilities of discovery, problem solving, and collaboration in international and cross-cultural business communication and management when entering a competitive, knowledge-based global econ omy. This paper describes how the case method can be used in business com munication classes to help students develop such important abilities. First, the paper defines the instructional rationale and the case-selection criteria. Then, the paper offers a step-by-step approach using a current international busi ness communication case as an example for case study activities.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?