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Business Communication Quarterly, Vol. 59, No. 4, 25-35 (1996)
DOI: 10.1177/108056999605900403

Surrounded by Predators? Think Fast!

Patricia A. Merrier

University of Minnesota, Duluth

Virginia T. Katz

University of Minnesota, Duluth

Simulations have been shown to be an effective method of providing students with real-life experiences while in the comfortable, secure setting of the class room. This article describes how a news conference simulation involving stu dents from two collegiate units is being used to prepare business students to "think on their feet."


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