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Business Communication Quarterly
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The Depiction of Female and Male Professionals in Business Communication Textbooks

Paula Pomerenke

Illinois State University, Normal

Iris I. Varner

Illinois State University, Normal

Suzanne Mallar

Illinois State University, Normal

This study of textbooks in business communication focused on the number of times men and women were shown in photographs and the professional roles implied by their appearance and demeanor. While the numbers were in bal ance, the physical appearance and role portrayal perpetuated traditional stereotypes of men and women in the workplace.

Business Communication Quarterly, Vol. 59, No. 4, 36-46 (1996)
DOI: 10.1177/108056999605900404
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