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Business Communication Quarterly, Vol. 60, No. 1, 134-146 (1997)
DOI: 10.1177/108056999706000111
© 1997 Association for Business Communication

"Dressing Down" in the Business Communication Curriculum

William McPherson

Indiana University of Pennsylvania, Indiana

Corporate America is changing the way it dresses. Students who are preparing for careers in business should be aware of this change, because dress-down days are becoming a part of American corporate culture. Casual dressing is popular, and people-friendly companies are capitalizing on its popularity. This article discusses this corporate trend and offers discussion on the need to include this concept in the business communications curriculum.


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