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Further Conceptualization of Explanation in Negative Messages

Boise State University, Idaho

Regarding explanation in negative messages, this article makes two innovative suggestions for presentation in the classroom and in textbooks of business communication: (1) Providing a reasonable explanation is the sender's moral obligation; receiving such explanation is a natural right of the target. (2) Explanation should be consciously generated and presented on two levels: general (macro) and specific (micro). Such presentation has at least two advantages: explanation on the general level ties the message to its wider con text or even with the human condition itself; explanation on the specific level connects it with the target's unique situation.

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