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Business Communication Quarterly
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Multimedia as a Teaching Tool in Business Communication Course Delivery

David Liu

California State University, Los Angeles

Linda Beamer

California State University, Los Angeles

The two authors created a multimedia intercultural business communication program. Multimedia is an effective instructional tool because of its ability to capture the attention of the learner and offer interactivity so the learner con trols the learning process. An appeal is made to the learner's imagination. Two constraints are the computer requirements to operate it and the length of time required to learn a multimedia software design program. The course content is described and the seven steps in developing the multimedia hypertext are detailed. The authors recommend the process with advice about what charac teristics the authors of multimedia programs need to develop.

Business Communication Quarterly, Vol. 60, No. 2, 51-66 (1997)
DOI: 10.1177/108056999706000205
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F. Karakaya, T. L. Ainscough, and J. Chopoorian
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Journal of Marketing Education, August 1, 2001; 23(2): 84 - 90.
[Abstract] [PDF]