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A Guide to Using Color Effectively in Business Communication

Cornell University, Ithaca, New York

As colorprinters drop in price, business communicators will have an increas ing ability to use color. Judicious use of color can make documents attractive, professional, and effective. Unfortunately, poorly used color can seriously detractfrom a document. To prevent such problems, this essay introduces busi ness communication instructors to the principles of effectively using color. Among topics discussed are general uses of color, color used with text, spot color, color in oral presentations, and color in résumés.

Business Communication Quarterly, Vol. 60, No. 2, 76-88 (1997)
DOI: 10.1177/108056999706000207


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