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Business Communication Quarterly
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An Implementation Model for a Communication Across the Curriculum Program

Jackie L. Jankovich

Colorado State University, Fort Collins

Karen Sterkel Powell

Colorado State University, Fort Collins

In response to the demand for business graduates with good communication skills, many schools are examining ways to enhance and strengthen their com munication programs to ensure students' development of these skills. This paper presents a model for implementing a Communication Across the Cur riculum (CAC) program that is based on an integrated approach to developing students'communication skills. The model is based on the authors'experience as coordinators of the CAC program at their university.

Business Communication Quarterly, Vol. 60, No. 2, 9-19 (1997)
DOI: 10.1177/108056999706000202
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