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Learning from Business at the 1996 Western Regional Conference

Brigham Young University, Provo, Utah

Richard Pompian

Boise State University, Idaho

This article encourages regional conference organizers to include business practices panels-in keeping with the call of theABC Committee on Business Practices-by describing the Business Practices Panel of the 1996 ABC West ern Regional Conference. Four representatives of Boise area businesses partic ipated on the panel. After describing the process for organizing the panel, the article summarizes the panelists' comments on such topics as cross-cultural communication, the Internet, diversity, channels of communication, messages to employees, messages to the media and other external publics, communica tions training and evaluation, and interviewing.

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