This Article Order Full text via Infotrieve References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Bush-Bacelis, J. L. Search for Related Content Social Bookmarking                   What's this?

Innovative Pedagogy: Academic Service-Learning for Business Communication

Eastern Michigan University, Ypsilanti

Academic Service-Learning (AS-L) is an innovative business communication pedagogy. Like community service, AS-L involves students volunteering in the community; however, AS-L requires the infusion of the classroom content into the community service experience. This article describes AS-L, the assignment for a business communication class, and students' reactions as well as benefits and challenges to its use. The greatest strength of using AS-L is students'tying theory into actual application of principles, student passion for the work, fac ulty enthusiasm for the results, and community satisfaction.

Key Words: Academic Service- Learning • business communication pedagogy • student volunteering • community service • Innovative pedagogy

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				W. J. Wardrope A Communication-based Response to Distance Learning in Business Communication Business Communication Quarterly, January 1, 2001; 64(2): 92 - 97. [PDF]