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Business Communication Quarterly, Vol. 62, No. 2, 23-40 (1999)
DOI: 10.1177/108056999906200204

Connecting Accounting and Communication: A Survey of Public Accounting Firms

Robert H. Stowers

The College of William and Mary, Williamsburg, Virginia

G.Thomas White

The College of William and Mary, Williamsburg, Virginia

Communication skills are valued highly in public accounting firms, where profes sionals at all levels communicate as part of their jobs. However, respondents to a 1997 survey reported that the development of effective communication skills was not part of formal accounting education and that partners and managers want their entry-level professionals to have these skills at the onset. Further, these skills increase in importance as accounting professionals progress from entry-level to manager to partner. Educational institutions need to develop programs that include communication topics and courses to prepare accountants for the challenges of their profession.

Key Words: Accounting • communication • CPAs


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