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Content of the Business Communication Course: An Analysis of Coverage

City University of New York, New York

Marsha L. Bayless

Stephen F. Austin State University, Nacogdoches, Texas

This study examined 229 responses from members of the Association for Business Communication (United States) who rated the importance of 30 business commu nication concepts. The concepts were divided into six categories: communication theory, written communication, oral communication, employment communica tion, technology, and current business communication issues. Respondents also reported the amount of class coverage they provided for each topic. Of the 30 con cepts, 23 were rated as moderately or greatly important. Gaps occurred in some categories between their perceived importance and their actual class coverage. The five most important concepts centered on written communication and were ranked as follows (from highest to lowest ): Use correct grammar and sentence structure, write memoranda, write persuasive news, write good news/positive message let ters, and write reports.

Key Words: Course content • curriculum • ethics • technology • cultural diversity • persuasive news • grammar • memoranda • reports

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