Business Communication Quarterly

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Du-Babcock, B.
Right arrow Articles by Babcock, R. D.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Business Communication Quarterly, Vol. 63, No. 2, 9-40 (2000)
DOI: 10.1177/108056990006300202

Adapting an American-based Simulation to a Hong Kong Classroom

Bertha Du-Babcock

City University of Hong Kong, Kowloon

Richard D. Babcock

University of San Francisco, California

Case studies tend to embed the language and values of the culture in which they are created. To use an American-based behavioural simulation, Looking Glass Inc., in Hong Kong, we needed to adapt it to the students' language environment and proficiency, their culturally derived behaviours, and their understanding of the context of American business. In Hong Kong, the norms prescribing language use are complex and contradictory; English is a major business, government, and legal language, but Cantonese and sometimes Mandarin have a continuing presence, especially in oral communication. The English in the simulation, however, reflect ing the authors' emphasis on realism, included slang and idiomatic expressions that were confusing even to students otherwise fluent in the language, and thus we had to modify materials to aid comprehension. We also had to adjust our administra tion of the materials to account for cultural differences between the individualistic and low power distance dimensions of the American scene represented in the sim ulation and the collectivistic and high power distance environment our students found more comfortable. Our strategy in adapting the simulation was to stimulate participants in Looking Glass Inc. to act authentically in their roles, negate reac tive and promote proactive behaviour at all four organisational levels, and encour age the thoughtful and complete analysis of the simulation, not something that came naturally. Finally, we had to make explicit several elements of American business assumed by the authors but not known to the students, including Ameri can geography and transportation systems, laws and administrative bodies, and race and gender issues.

Key Words: Case studies • simulations • intercultural communication • American business systems


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
Journal of Business and Technical CommunicationHome page
E. Roberts and E. A. Tuleja
When West Meets East: Teaching a Managerial Communication Course in Hong Kong
Journal of Business and Technical Communication, October 1, 2008; 22(4): 474 - 489.
[Abstract] [PDF]


Home page
Journal of Marketing EducationHome page
P. Sautter
Designing Discussion Activities to Achieve Desired Learning Outcomes: Choices Using Mode of Delivery and Structure
Journal of Marketing Education, August 1, 2007; 29(2): 122 - 131.
[Abstract] [PDF]


Home page
Business Communication QuarterlyHome page
B. Du-Babcock
Teaching a Large Class in Hong Kong
Business Communication Quarterly, January 1, 2002; 65(1): 80 - 88.
[PDF]


Home page
Business Communication QuarterlyHome page
J.B. Arbaugh
How Instructor Immediacy Behaviors Affect Student Satisfaction and Learning in Web-Based Courses
Business Communication Quarterly, January 1, 2001; 64(4): 42 - 54.
[Abstract] [PDF]


Home page
Business Communication QuarterlyHome page
R. Graves
Responses to Student Writing From Service Learning Clients
Business Communication Quarterly, January 1, 2001; 64(4): 55 - 62.
[PDF]