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Business Communication Quarterly, Vol. 64, No. 1, 9-18 (2001)
DOI: 10.1177/108056990106400103

Internet Recruiting in the Banking Industry

C. Glenn Pearce

Virginia Commonwealth University, Richmond

Tracy L. Tuten

Longwood College, Farmville, Virginia

The Internet has brought about changes in the job search and application process. For this article, recruiters at several large commercial banks in the US were inter viewed on the usage of Internet recruiting tools. The interviews identified a number of trends that are fairly uniform across these banks, including the following:

1. Recruiters are using the Internet at an increasing rate.

2. While job site services are popular, most recruiters we interviewed preferred using the corporate Website.

3. The percentage of Internet-recruited applicants actually hired varies widely and is still a small percentage of the whole.

4. Diversity programs are not hampered by Internet recruiting.

Key Words: Internet recruitment • banking industry • Internet job sites


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