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Business Communication Quarterly, Vol. 65, No. 4, 8-18 (2002)
DOI: 10.1177/108056990206500403

Promoting Innovation in the Workplace: The Internal Proposal

Laura Reave

University of Western Ontario, London, Ontario, Canada

Today's managers expect employees to be able to contribute not just their labor but also their analysis and ideas, yet little training is provided for writing the major document that contains such ideas: the internal proposal. Business and academic textbooks, as well as academic courses, focus almost entirely on external propos als, which are most appropriate in areas such as consulting and sales. The internal proposal (also known as the justification report), on the other hand, is applicable for almost any student's future career. It provides an opportunity for students to develop the competence and confidence to express their ideas in the workplace, encouraging them to demonstrate awareness and initiative, utilize problem-solving skills, and create a persuasive strategy. Because students are motivated to com plete this real-world assignment, it also inspires some of their best work.

Key Words: Business proposals • internal proposals • justification reports • teaching proposal writing • teaching report writing


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