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Business Communication Quarterly, Vol. 68, No. 1, 23-35 (2005)
DOI: 10.1177/1080569904273300

Strategies for Enhancing Student Interaction and Immediacy in Online Courses

Roger N. Conaway

University of Texas at Tyler, rconaway{at}uttyler.edu

Susan S. Easton

Rollins College

Wallace V. Schmidt

Rollins College

The increased demand for Internet courses, especially in schools of business, has raised questions about instructional interaction and teacher-student immediacy, which online courses may lack. Because current research suggests immediacy behaviors may indeed be present, we developed a strategy for measuring immediacy in an online MBA course and related the results to student grades on final team projects in the course. Learner-to-learner, noncontent-related statements showed minimal affective behavior, but that lack did not have a negative effect on grades. The study suggests that students do not automatically provide supportive feedback, compliment each other, and express appreciation or agreement unless the instructor builds a learning community and transfers interactive roles to the students themselves.

Key Words: online teaching • immediacy • Internet • MBA • distance education


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