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Business Communication Quarterly, Vol. 68, No. 2, 197-208 (2005)
DOI: 10.1177/1080569905276672
© 2005 Association for Business Communication

Communication Instruction in a Mature Institutional Partnership

An Examination of Evolving Methods

Martha Wetterhall Thomas

University of South Carolina, thomasm{at}moore.sc.edu

Samuel B. Hardy, IV

University of South Carolina

Since 1994, the University of South Carolina at Columbia and the Wirtschaftsuniversität Wien (Vienna University of Economics and Business Administration) have offered a joint master’s degree in international business. Communication instruction was initially a stable component of the program, with a week-long course at the beginning and a report-writing workshop at the end, followed by individual instruction in preparing deliverables for a consulting field project. Since the field projects were phased out in 2003, students continue to receive the one-week communication course in Vienna; after that, they have voluntary access to individual instruction from the Center for Business Communication at the University of South Carolina and exposure to in-class communication workshops as scheduled by faculty across the business disciplines. Although student feedback is positive, these instructional methods currently lack consistency. To achieve such consistency, a communication center can help to integrate instruction within MBA programs through communication intensive courses, writing studios, or a communication capstone course.

Key Words: partner MBA program • communication center • individual instruction • communication workshops • Communication Across the Curriculum


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