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Business Communication Quarterly
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Lessons Learned From Instructional Design Theory: an Application in Management Education

Lisa A. Burke

University of Tennessee-Chattanooga, lisa-burke{at}utc.edu

Given that many doctoral programs do not provide extensive training on how to present course information in the classroom, the current paper looks to educational psychology theory and research for guidance. Richard Mayer and others' copious empirical work on effective and ineffective instructional design, along with relevant research findings in cognitive science, are summarized and adapted to the management education context. The goal of this article is to enhance instructors' ability to effectively relay course material and to offer specific advice for how instructors can implement prior research findings.

Key Words: instructional design • multimedia learning theory • presentation materials • management education • PowerPoint

Business Communication Quarterly, Vol. 70, No. 4, 414-430 (2007)
DOI: 10.1177/1080569907309009
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