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Managing Communication within Virtual Intercultural Teams

Christine Uber Grosse

Thunderbird, The American Graduate School of International Management, Scottsdale, Arizona

As global companies increasingly rely on virtual teams to conduct short- and long- term projects, business students need to be prepared to manage the communication of intercultural teams. Communicating across cultures using technology can be a difficult task. It requires understanding the advantages and limitations of technol ogy and how to build relationships via technology. Virtual team members need to choose an appropriate communication channel for their purposes and be sure to balance distance work with face-to-face communication. Team leaders should encourage open communication and brainstorming, and avoid assignment of blame. Other strategies for success include: 1) develop a network of good relation ships built on trust and understanding, 2) show respect for other cultures and lan guages, and 3) understand how diversity strengthens the team.

Key Words: Global teams • virtual teams • intercultural teams • team communication

Business Communication Quarterly, Vol. 65, No. 4, 22-38 (2002)
DOI: 10.1177/108056990206500404
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